Traditionally retailers are working from a pilot store or store -type indicator ( workshop ) to reach their display merchandising.
A series of pictures is then taken to make the book merchandising for store managers to explain how to carry out the positioning of products ( facing , laminated, bent , …) , together with guidline and planograms produced by a CAD software like Photoshop or other . This methodology allows to pragmatic work in real situations the range of products and assortments respecting the visual identity of the brand today but knows its limits and that , mainly for three reasons:
The multi-sourcing : The products are manufactured in different places and are not always available. When they are, it is often too late to complete the process .
The turnover of collections: Today, some retailers will create new up every 15 days whereas previously two collections a year enough. This makes it difficult to function in this way in a short time.
An extensive range : The wide range of collections with more and more sets and sub- sets is physically the visual merchandiser task difficult.

Upstream : Product life collection

Having the ability to view the collections in a virtual shop from skits allows designers to assess the consistency of products and assortments collections while maintaining the desired visual identity.
This working method minimizes the prototype of the problem and especially to know the thematic product as a whole .

Dynamic tool of decision strategy

This is to link business data ( turnover , inventory, gross margin , etc.) with the merchandising charter to learn from a posteriori to modify or adapt its strategy.

Concept shop or storefront ( Flagship )

The RVM tool will enable the creation of new store concepts that can be visualized on a virtual animated video before actually experience by integrating the collection of the moment.